A few weeks ago I got to head out to Ann Arbor, Michigan, to visit the Domino’s headquarters. While there, we had a whole lot of pizza, learned how to make a pizza, and learned a whole lot about the Domino’s company and brand in general. There’s a lot that may surprise you that you probably don’t know about Domino’s- I know I didn’t know much about them besides their pizza and breadsticks!
They were the first restaurant chain to focus on delivery only. This was the first Domino’s delivery car!
85% of Domino’s menu items are new since 2008. The Marbled Cookie Brownie is one of them…it’s been around a few weeks, and you *need* to have some. They’re always looking for new and innovating menu items!
Breadsticks were the first non pizza item available at Domino’s, starting in 1992. (As an aside, I graduated high school that year, and now I’m feeling really old).
The utensil that is used to both scoop and spread pizza sauce at Domino’s is called a spoodle. I don’t want to toot my own horn or anything, but I happen to have won the coveted Golden Spoodle Award- my pizza had the highest scores of the bloggers who were in attendance. We ate the submissions. All were equally delicious. I’m pretty confident my pizza still wasn’t to store standards and wouldn’t have been sent to anyone’s home. Still delicious. Tons of fun learning how to make a Domino’s pizza and trying to do it in under 5 minutes (not even close).
Half of Domino’s sales now come from outside of the US!
Domino’s sells more than 11 million slices of pizza on Superbowl Sunday. Most orders are placed in the hour leading up to and during kickoff.
There are over 34 million – yes, million- ways to create a single Domino’s pizza.
Pali Grewal currently holds the record for being the Domino’s World Fastest Pizza Maker. He can make 3 large pizzas in 32.28 seconds. To give you an idea of how impressive this is, in our quest to earn the Golden Spoodle, we were given 5 minutes to create one medium pizza. I didn’t come close to making it in even 6 minutes. For one.
The most popular pizza topping in the US is…… pepperoni. Up next? Mushrooms, sausage, ham and green peppers. (My favorites are pepperoni and sausage)
My award winning pizza. The pieces that look weird were cut into for judging. I have no explanation for my eyebrow looking like it’s about to jump ship.
Have you heard about? PIECE OF THE PIE REWARDS? Sign up for free at Dominos.com and earn rewards to use for free pizza!! Just create a pizza profile and order online-you’re already on your way to earning that first pizza. MMMMMM. You can order at Dominos.com or sign up to tweet or text your orders!! Order on the sly during that meeting before you leave- meet your pizza at home!
Domino’s has no problem poking fun at themselves. Do you remember years ago (circa 2009) admitted their pizza sucks and not only admitted it, aired it, but then OWNED the admission and made some serious changes? They took the negative comments and criticism and used it to rework their product. It was a huge success.
They also know how to HAVE fun. Hip and modern? Check. Remember the Emoji Cards campaign?
Domino’s fans think outside the box. Literally. Look what one talented guy made with pizza boxes…
Thanks to Domino’s for inviting me to their Blogger Day 2015. Opinions are my own.
Rosey says
LOL you graduated high school and my second son was born. I feel older. 😉 I like Dominos.
CourtneyLynne Storms says
Omg that marble cookie brownie looks delicious! I had no idea that was on dominos menu. So need to give it a try!
Lynndee says
We love pizza, but I surely didn’t know those things. And there are 34 million ways to create a single Domino’s pizza? Whoa! That’s awesome!
Melissa says
Wow what a great event!!!! We love Dominoes but had no idea there were soooo many options for a pizza! My kids love their crust the best plus they are right down the street!
Dina says
I love pizza so much. What a fun trip you guys had. I had no idea the spoodle was a thing! lol
Chubskulit Rose says
That’s great to know that they pioneered the delivery service. We go to Domino’s once in a while.
Erin says
We LOVE Dominos and would have loved this event! So much fun! I love the storm trooper!
Jeanine says
How exciting, what a cool experience! I haven’t had dominos in a very long time, I’m thinking its time!
Ourfamilyworld says
What a fun time you had at the event. Congrats on winning the best pizza award. We love Domino’s Pizza, too. I need to try their Marbled Cookie Brownie.
Savannah Miller says
Yum we love Dominos! I didn’t know they had a reward program I need to check it out.
I don’t know if you ever ordered one of their hand tossed white sauce pizzas but they are so good! I always get mine with bacon that way I can eat it the next day for breakfast too
lisa says
I always forget about Dominos pizza because there isn’t one that close to me. But that cookie brownie looks amazing.
Robin Rue (@massholemommy) says
I like Dominos, but I don’t have one close to me, so it’s rare that I get it. I should go hunt some down tomorrow.
Jenn says
What an exciting event!! I love going outside of the brand and learning how they became what they are!! That is one awesome looking car!!
Digna says
I have to admit, of the “big 3” Dominos is the one we have most often. We like their bread too. As odd as this sounds, we stay away from the sweets trying to save us some calories….yes, right after we woofed down a few large pies. lol
Jeanette says
This HAD to been a great story to do! I LOVE pizza. We have a Friday night pizza night during the school year with a movie or game night. We have not tried dominos in a long time we should try them again.
Liz Mays says
Dominos is miles ahead of some of the other pizza places in my book. I love their online ordering system. I have to check out their rewards program!
Shaun says
LOVE Domino’s! Such a great pizza and looks like you had a blast!
Also, thanks to you. I need to have a marbled brownie. NOW. #pregnancyproblems