When you start a new business, marketing should always be your main focus. After all, your business won’t get anywhere without customers. Many new businesses focus on social media marketing because it’s a cost-effective way to reach a lot of people. But that doesn’t mean you should neglect the old tried and tested methods, like TV ads. If you follow these simple tips from our guest writer, you can still make tv advertising work for your business.
A lot of business owners think that TV ads are obsolete these days because it’s all about the online world but that isn’t true. In fact, TV ads can be incredibly effective, as long as you use them in the right way. If you think that your business would benefit from TV advertising, here’s how you can create the perfect ad.
Can You Still Make TV Advertising Work For Your Business?
Grab Them In The First Three Seconds
The online world moves fast and our attention spans are shorter than ever, so you need to make sure that your TV ad doesn’t drag on for too long. People make the mistake of thinking that they should craft a story about their business, which is great, but they don’t get to the point until a minute into the advert. By that time, everybody has switched off and started playing with their phones instead. Offer something of value, whether that is a discount or offer or some information about awards that your company has won. Whatever it is, give them something good in the first three seconds so they actually watch the rest of the ad.
End With A Call To Action
The end of your ad is just as important as the beginning. If you’ve managed to hook them in the first three seconds and they watched the whole way through, you now need a call to action so they actually interact with your business in some way. Using a QR code is a brilliant way to get people to immediately visit your website after viewing the ad. Alternatively, you can display a phone number or a web address and invite them to get in touch. When designing the ad, think about what you are hoping to achieve with it and make sure that your call to action lines up with those aims.
Target A Specific Audience
If you are trying to create a TV ad that appeals to everybody, you’ll be stuck forever because it doesn’t exist. In the online world, all of your marketing materials are interconnected and people have the freedom to explore different aspects of your brand, but it doesn’t work that way with TV ads. You only have one shot to catch people’s attention and encourage them to act. If you try to spread yourself too thin, you’ll end up with a watered down ad that doesn’t excite anybody. You will have far more success if you target a specific section of your target audience and tailor your advert to them.
There are people out there that will tell you TV advertising is dead but that isn’t true at all. If you follow these simple tips, you can still make it work for your business.