The Missing Types campaign is now going into its second year and is working to bring awareness to the need for blood donors year round (blood donations drop during the summer months), and the quickly dwindling supply of A, B and O blood from hospital shelves. Join us on June 25 at the #SharetheMissingTypes Twitter Chat, which will focus on The American Red Cross (ARC) Missing Types campaign. The chat will focus on ARC messaging and initiatives, including the value of blood donation, how to volunteer and drive more donations, and highlight recipient stories. This post is sponsored as part of my hosting the Twitter chat with Boise Paper,
As part of its Paper with Purpose® promise, Boise Paper is committed to making a difference in the communities its customers and employees call home. In 2019, the company is demonstrating that commitment through its ongoing support of the American Red Cross. Boise Paper and the Red Cross are asking for your help to fill the missing blood types. This summer, you can help us to inspire 325,000 people – including 50,000 who have never donated blood before – across the U.S. to help save lives by setting an appointment to donate blood.
I want you to notice these two images. They look funny, right? Like, is her blog all wonky? Is your screen not showing all of the letters?
The letters that you aren’t seeing in the Boise Paper and American Red Cross images (above and below, respectively, are missnig for a reason. They are the missing types. A, B and O blood is very badly needed for hospital shelves, particularly when blood drives aren’t as frequent in summer months.
Have you donated blood?
- Only 3 out of 100 Americans donate blood, yet every two seconds, someone needs it. There simply aren’t enough people donating blood to help patients in need. Change the statistics and change lives.
- You might not realize how important certain letters are until they’re gone. A, B and O are our main blood groups, and when not enough people donate blood, hospital shelves may be empty when a critical patient arrives.
- Kids battling cancer, accident victims being raced into emergency rooms, new moms with complicated childbirths. They all may need lifesaving blood right now. What if their blood type wasn’t available?
- We’re missing some letters, and only you can bring them back. Without more donors, patients will not have the type A, B or O blood they need. Pledge to donate blood now!
- Where would we be without A, B and O? Your support of the Missing Types campaign will help ensure patients never get stuck asking that question.
RSVP Below and join us on June 25 at 3 pm ET/2pm CT for the #SharetheMissingTypes Twitter Chat! You’ll help us to raise awareness about this important issue, and also be eligible to win prizing!