Being great with fine crafts is a wonderful skill to have. Perhaps you got into it as a small hobby over the lockdown periods, or maybe you’ve learnt the skill on purpose to try and fully monetise it. You start off selling to friends, maybe a few family members. You get good feedback, and you want to reach a wider audience, so what’s next? Well there are diverging paths you can take to ensure your product and venture is more profitable and that it’s bought by more people. What works for you might not for everyone else. You have to choose what’s right for you. Here are some choices you can think about, and if none apply they’ll at least help the cogs start to turn.
Want To Sell Your Crafts To A Wider Group? Start Here
Go Premium
If you’re going to keep your client list small and local, you can make more money by selling a premium product. This can ensure that you can ratchet up the price point considerably. Use top tier components. If you’re looking at jewellery, use diamonds and other precious stones. It’s not like they’ll drop in value and you can always find a Premier Diamond Buyer to pick up what’s left over. Crafts made at home aren’t usually high end, but if you totally buck this trend you could end up capturing a new market. This is a good option for those who want to make more of their hobby but don’t necessarily want to end up creating a whole business out of it.
Set Up A Store Online
It can be hard work, but there are some great templates on Shopify or WordPress that can give you a real boost. For a global reach to your products there’s nothing better than setting up a website. If it really takes off, you’ll probably have to outsource some of your product creation unless you’re selling at a really high price point. As you grow and develop you can start looking at automated dropshipping options for other products, or indeed speak to a dropshipper about selling your profit, or helping you set up your own store. It can be a lot of work, but for finding a wider group there’s nothing better than setting up your own store.
Go With A Third Party Store
You can sell online without having to set up your own store. Piggy backing off of sites like Amazon, Ebay, and Etsy can see your output grow quickly, but remember you will lose some of your profit in fees so make sure your margins are well looked after and worked out. If you’re looking to sell on Amazon or any other third party site you have to do your research and remember that there are various rules to adhere to, otherwise your account will be banned and your hard work all for nothing. It’ll also take time to learn each platform and work out how best to utilise it, so make sure you’ve got the time too before you decide to go ahead.